Always Creating Value™ Podcast: Serial Entrepreneur, Executive, Author, Radio Host, Futurist: Rinaldo S. Brutoco

As an attorney, he practices law from its higher focus. He fights for justice and creates ways people, particularly in business, can find a better, more peaceful/productive place to create value.

With his partner Willis Harmon, they founded the World Business Academy in 1987.

The World Business Academy is a Santa Barbara-based non-profit devoted to elevating the consciousness of people in the business community and encouraging business leaders to use their power and influence to take greater responsibility for the communities and the environment their work touches, in addition to growing profit. In recent years, the Academy has advocated for projects based on this perspective that address critical issues such as climate change, where the group has been an outspoken advocate for sustainable energy use and production methods. Its Mission is to inspire business to assume responsibility for the whole of society and assist those in business who share our values. They will accomplish this mission by changing business leaders’ consciousness from self-service to servant leadership; by changing the consciousness of young people entering business so they see themselves as entering a noble profession, rather than a jungle; by changing the consciousness of the public at large so it spends its money where its values are. 

“Now, more than ever, we believe the business community MUST provide social leadership as a steward for a healthy planet and a healthy human civilization. We research, publish and implement innovative practical solutions for the world’s most pressing challenges, and seek to define business as a positive social partner.”

Social responsibility for business. What a concept! In many, many ways, the World Business Academy has done that. One of the Academy’s successes is a non-profit called JUST Capital, which is designed to hold business to their commitment to create a better world as they serve all their stakeholders – workers, customers, communities, the environment and shareholders:

“We believe that business can and must be a greater force for good and that markets must be part of the solution. At over $18 trillion, the U.S. private sector is about 4½ times the size of government and 40 times the size of private philanthropy. Building a more just economy that better serves the needs of all stakeholders is an essential step in pursuing true prosperity for all and for addressing our systemic problems at scale.”

We Initiated the Always Creating Value™ Podcast Program in September 2021.

We are delighted our Podcast guests have been eager to share how they are adding value in whatever they are doing in the world… you have an opportunity to hear about a new way to look at things by tapping into their successes and challenges.

Look for us on the 2nd Wednesday each month at 11:00 am Pacific Time
or visit our website anytime – Podcasts are always available.

Upcoming Podcast Episodes:

February 9th: “Inspector Gadget” David Cieslak
Time and date change: March 11th, 9-10 a.m. Diversity, Equity & Inclusion, creating value for all: Marilyn Tam
April 13th: Serial Entrepreneur, Executive, Author, Radio Host and Futurist: Rinaldo S, Brutoco
May 11th: Bringing People, Capital and Ideas Together to Add Value: Lynn Kitchen

Learn more each month with the Always Creating Value™ Podcast.
Join Mark and industry leaders, entrepreneurs and authors discuss the way they continually add value in their endeavors. It is entertaining, thoughtful and intended to help others to create more sustainable value added ways to operate our businesses.