Thank you to all who attended the CA CPA Society’s LA MAP Committee event on August 25th.
Gale Crosley, our speaker, presented a thorough and compelling approach to how the Public Accounting world can enhance the CPA firm’s brand, upscale its services to reach a broader market and instill a new way to think about accounting firm value propositions.
Her presentation “Driving Revenue Growth: The New Normal” was truly a mind-shifting process. As she shared: a key point to success is to “Focus on Today and the Future.” We hope she will join us again next year.
From the post about our SPECIAL EVENT from AUGUST 25th, 2021 “Driving Revenue Growth: The New Normal”
Please meet our speaker, Gale Crosley
Gale Crosley, CPA, assists firm professionals — managing partners, partners, marketing directors, and staffs to significantly increase their firm’s revenues. She guides them through development of the best strategies and tactics to achieve aggressive revenue growth objectives. Gale brings over 30 years of experience, featuring a unique combination as a practicing CPA at national firms and a local CPA firm. She has also held senior management roles in business development and marketing in the cutting-edge technology environment.
Gale has received the accounting profession’s “Advisory Board Hall of Fame.” She has also been selected as one of the top Most Recommended Consultants in Inside Public Accounting’s Best of the Best for fifteen years and one of the Top 100 Most Influential People in Accounting by Accounting Today for fourteen years. She is an honors accounting graduate from the University of Akron, Ohio, and winner of their Simonetti Distinguished Business Alumni Award, and is an Editorial Advisor for the Journal of Accountancy.
Looking forward to your participation.
Please register at CA CPA.
Please mark your calendar for September 29th, 12 p.m. — 2 p.m (PST) for our next CPA Panel Discussion. Over the last year and half, we have had 4 or 5 panel discussions that have been exceedingly interesting, and each had great interaction.
NOTE: online registration for all Cal CPA events automatically closes at 11:59 pm, the night before the event.
If you are registering the day of the event, you can email Melissa Pineda – Melissa.Pineda@calcpa.org or Shelly Medina – Shelly.Medina@calcpa.org.
The Zoom link for the event will be emailed 1-2 days prior to the presentation. If you do not receive the link, please email Allan Fisher – allan@pfssearch.com on the morning of the presentation.
All the best. Mark H. Fowler
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