Special Events–LA MAP Committee: January 26, 2022
Hello, Friends:
Can potential customers find you online? Do you stand out from the competition? What is your firm’s digital footprint?
Your online presence encompasses every digital asset that belongs to your business, your website, social media profiles, directory listings, emails, YouTube videos, and more. Just because these assets exist doesn’t mean you have a presence. Your digital footprint reflects how much attention your online assets get—from you, from search engines, and from your audience.
Our first speaker of the new year is David Toth on the topic of digital strategy for CPA Firms.
David manages the digital division for Winding River Consulting and advises all levels of leadership, designing and implementing client growth strategies, marketing and business development plans, and succession plans.
The discussion will cover David’s point of view on:
- How digital is influencing every aspect of the buyer’s journey and decision-making progress
- Sales enablement, the intersection of marketing, business development and firm leadership to drive 7 figures in revenue
- LinkedIn’s growth is resulting in the new age business card
Join us on January 26, 2022, to learn ways to leverage digital marketing in today’s environment.
January 26, 2022 12:00 PM – 1:30 PM
Facility: Virtual Meeting
Register at: https://community.calcpa.org/s/detail?recId=a0M6R00000ipMldUAE
Member / Non-member Price: 0.00
What is Digital Marketing and why do you need it?
As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear. It’s become an integral part of what a business is to its customers. David will lead us through a discussion of how all of this applies to CPA firms in attracting and applying digital marketing. He will identify barriers to adoption and way to communicate metrics within the firm to develop a digital growth culture
In a simple google search you can find many statistics from many sources that define digital as a growth pillar:
64% of people say they’ve been influenced to buy something by watching a video online.
97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day.
- 92% of B2B prospects consume online video
- 4 billion videos are watched on YouTube every day
- About one-third of shoppers will purchase a product after viewing a video ad
The following topics will be discussed & explored:
- Digital is influencing every aspect of the buyer’s journey and decision-making progress
- Sales enablement, the intersection of marketing, business development and firm leadership to drive 7 figures in revenue
- LinkedIn’s growth is resulting in the new age business card
- Creating a 60-second video to help promote but also use as examples of ways video can be leveraged in today’s environment
Looking forward to your participation!
NOTE: online registration for all Cal CPA events automatically closes at 11:59 pm on the night before the event.
To register on the day of the event, please contact:
- Melissa Pineda Pineda@calcpa.org
- Shelly Medina Medina@calcpa.org
Zoom link for the event will be emailed 1-2 days prior to our meeting. If you have not received the link, on the morning of the presentation, please email Allan Fisher allan@pfssearch.com
As your LA MAP Chair, Allan Fisher (our Co-Chair) and I are very grateful for your continued support. We wish you all the best in your efforts to create a future for us all in these very challenging times.
Our 2022 Calendar of events is coming together quickly, please mark your calendar for the following. All meetings begin at Noon – PST
- 2/23/22 – Tax Season Update – panel discussion
- 4/27/22 – Best Practices of High Performing CPA Firms – Allan Koltin – Speaker
- 5/25/22 – TBD – Panel Discussion
- 7/27/22 – Salary Survey Presentation
Happy Holidays.
MARK
Mark H. Fowler
Business Design, Growth Management & Corporate Re-engineering
President
Stowe Management Corporation
P.O. Box 2028, Santa Monica, CA 90406
310.968.1320
estowemanagement@aol.com
http://www.estowemanagement.com/
http://www.revolutionaryconversations.net/
DETAILS
Date: January 26
Time: 12:00 pm – 1:30 pm
Cost: Free
Event Website: Register for the Event!
ORGANIZER: Mark H. Fowler
Tel. 310-968-1320
